The Seoul Music City Connection is
a global project for the construction of the Seoul Arena and to make Seoul a city of music.
The aim is a long-term vision and business plan for Seoul Music City, supervised by the Seoul Metropolitan City together with community members, while also forming partnerships with domestic and foreign music industry personnel, and to help Korean artists enter foreign markets.
It will be held over three days at Platform Changdong 61.
There will be an international conference of domestic and foreign experts in music cities, music festivals & ecosystems, and international cooperation.
There will also be a Showcase Day for outstanding Korean musicians with the potential to enter foreign markets, and a variety of networking programs.
Through the Seoul Music City Connection, we will share the production process of various music cities around the world and it’s meaning as content, while constructing a music ecosystem to create discourse around music cities, while designing the tomorrow of Seoul Music City.
Seoul Music City Connection International Conference
Date. 2017.10.17. TUE 13:30 - 19:00
Venue. Platform Changdong 61 Redbox
14:05 ~ 14:30 |
Keynote Speech |
Cultural Policies and Strategies on the Development of Seoul Music City The Plans and Vision of the Seoul Music City Centered on the Seoul Arena
Dongyeun Lee
Master Planner - Seoul Arena
Moderator: Sawon You (General Director - Seoul Music City Connection)
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15:10 ~ 16:10 |
Session 1 |
The Subject of Strategy for Seoul, the City of Music. - Centered on Urban Cultural Policy of Music Cities and the International Cooperating Projects.
Moderator: Donghun Han(Vice Chairman - KOSCAP)
The Urban-Planning and Cultural Policy-Making of Barcelona, Spain
Carles Sala
Director - Barcelona Capital, Barcelona Culture Institute
The International Cooperating Projects for Cities of Music
Nuno Saraiva
Founder - SCL-Agency
The Best Cases of Consulting Music Cities
Lucas Knoflach
Market Development Manager - Sound Diplomacy
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16:20 ~ 17:30 |
Session 2 |
The Subject of Strategy for Seoul, the City of Music. Centered on Music Festivals and Ecosystem.
Moderator: Min Kim (Executive director, Sonic Islands)
The Ecosystem of Music – Generated by SXSW of United States
Mirko Whitfield
Representative - SXSW Europe & International Business
From Glastonbury Festival to a City of Music – Focused on Cases in Britain
Malcolm Haynes
Programmer - Glastonbury Festival
Jarasum International Jazz Festival
Jaejin In
Artistic Director - Jarasum International Jazz Festival
Hongdae- the Birth of Korean Indie Music and Ecosystem
Dalse Yoonyoung Kong
Founder - Zandari Festa
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17:30 ~ 19:00 |
Reception : Seoul Scape |
Networking Party with Music Paradigm and Image of Days in Seoul
DJ_AKIMBO VJ_NIGO
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ShowcaseDAY
Date. 2017.10.18. WED 16:30-22:00
Venue. Platform Changdong 61 Redbox
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- Opening Dae-chul Shin
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Music Director, Platform Changdong 61
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- 16:30 Jambinai
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Jambinai performs extremely unique music that mixes and mashes traditional Korean music, free jazz, post rock, avant-garde, hardcore punk, and metal, using traditional instruments such as the haegeum, piri, and geomungo. Their exceptional sounds that break the norms of traditional Korean instruments, powerful and explosive live singing, and their overpowering presence on stage is very popular. They have attracted enormous interest around the world. They were invited to a number of significant music festivals, such as England’s Glastonbury, Denmark’s ROSKILDE, and Serbia’s Exit, and in 2016 alone, they performed at 50 concerts in 39 cities across 18 countries. In addition, Jambinai signed a contract with the British label Bella Union that manages many top indie musicians – a first for Asia - and the band recently launched its second album [A Hermitage]
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- 17:30 Kim Sawol X Kim Haewon
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Kim Sawol X Kim Haewon is a folk duo that combines the cool and dreamy voice of Kim Sawol with Kim Haewon’s voice of darkness and distant vibrations. Their album [Secret], released soon after teaming up, received reviews such as “Music that passes through France and Korea and pierces through the 1970s up until this day.” At the 12th Korean Music Awards, they received the ‘Newcomer of the Year Award’ and the ‘Best Folk Album’ award. Lyrics that ironically express anxiety and loss, and the retro, yet refined mood are what make the music of Kim Sawol X Kim Haewon special. Though their performance style is simple, with just two guitars and low-key voices, the mysterious and sensual chemistry of the two create an alluring ambience as they exhibit a new style of folk music. They were invited to the 2016 Spain Music Market Festival MMVV and Festival Borial.
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- 18:30 NST & The Soul Sauce X Kim Yul Hee
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NST and The Soul Sauce is an eight-person roots-reggae band under the leadership of NST, Noh Seon-teck. NST & The Soul Sauce, applauded as a reggae dream team since forming, combines the talents of outstanding Korean-style reggae musicians to create music that combines roots-reggae, psychedelic and jazz, African black beats, and Korean colors and grooves on top of the philosophy of Far East Asia. Based on their endless passion and respect for reggae, they perform traditional Jamaican vintage sounds to soulful reggae, topped with Korean colors and grooves with the pansori vocals of Kim Yul-hee. Listeners can enjoy the cheerful carefreeness of reggae through the music of The Soul Sauce, adding colorful performances to deep base melodies. They were invited to the 2016 Fuji Rock Festival in Japan and the 2017 Sierra Nevada World Music Festival in the US.
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- Journey to Korean Music
- Organized by: Korea Arts Management Service
Supported by: Ministry of Culture, Sports and Tourism. Arts Council korea
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“Journey to Korean Music,” now in its tenth year, is a platform that introduces the music and culture of Korea to world music experts from around the globe and provides support for traditional Korean performance organizers seeking to take their music abroad. Through Journey to Korean Music, Korean organizations can access opportunities for promotion and take steps to advance into the international market, while overseas experts can gain an understanding of both Korean culture and music. Over 120 international world music experts have visited Korea to take part in this program over the years. Since 2008, approximately 67 percent have successfully entered markets in Poland, Canada, Brazil, Australia, Norway, France and Denmark. Participation in Journey to Korean Music has also led to numerous other performance opportunities at events such as the 2010 WOMEX Opening Ceremony in Denmark, and Korean focused programs at Colours of Ostrava in the Czech Republic and the Paris Autumn Festival.
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- 20:30 Journey to Korean Music Showcase
Alternative Korean Music 8488 - Song-hee Pansori Lab, Kim Sea-yool, Choi Hye-won
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Korea's traditional music scene was energized in the early 1990s with innovative approaches and since then, a variety of styles have developed. Creative approaches to traditional Korean music ("gugak") have formed an ecosystem that includes broad trends such as contemporary gugak that is founded on the syntax of Western contemporary music and pop style gugak that developes the language of popular music within the structure of a band. More recently, we have seen the emergence of alternative gugak that subverts genre divisions and incorporates experiments with electronic sounds, etc. Notable within this movement, Kwon Song-hee fuses electronic music and modern pansori, Kim Sea-yool ("SEAYOOL") merges exhibition spaces with gugak to create an ambient "sanjo" experience, and Choi Hye-won presents a new style of electronic music developed from distinctly Korean beats and grooves. These artists represent the generation born in 1984-88 who are now at the vanguard of the gugak scene. Their performance will introduce new developments in Korea music, a contemporary and autonomous vision of alternative gugak.
Choi Hye-won
Kim Sea-yool ("SEAYOOL")
Song-hee Pansori Lab